You've seen it before. When mild-mannered Clark Kent (or Kal-El for the real nerds out there) decides his services are needed in a big way, he heads to the phone booth to rip off the suit in exchange for tights. Well, Roanoke's (Va.) Superman of broadcasting, WSLS 10 anchor John Carlin, has been caught in tights before. Well, sort of. No, not exactly. All joking aside though, WSLS and Access (with a Supermanesque welcome on its Web site) announced today that Carlin is leaving the station and joining Access' public relations team as senior vice president, taking over from retiring Terri Jones, the 2007 PRNews Agency Executive of the Year. And no amount of kryptonite is going to stop Access' growth now.
The addition of Carlin to the team at Access, named the best place to work in the Roanoke Valley in 2007 by the Blue Ridge Business Journal, is just part of the momentum going on there. Carlin brings an award-winning career with him, including a national Peabody award for his co-anchoring coverage of the April 16, 2007, shootings at Virginia Tech. That coverage also included an EMMY, a Virginia AP First-Place Award and an Edward R. Murrow Award. When Carlin joins Access this Dec. 1, after finishing his last broadcast at WSLS Nov. 28, he will join a team of highly skilled professionals who will soon be making changes of their own. Access will relocate to a newly renovated 17,000-square-foot historic building in downtown Roanoke in early 2009.
Todd Marcum, president at Access, said the firm is thrilled to have a journalist with Carlin's talents on board.
“John’s knowledge of media relations, ability to work on tight deadlines and exceptional communication skills will translate very well into our public relations efforts,” Marcum said in a news release.
Carlin is known locally as a runner and cyclist, and he serves on the boards of the YMCA and the St. Francis Service Dog Foundation. He also taught broadcast journalism as an adjunct faculty member for 11 years at Virginia Tech and has received numerous awards and recognitions for both his journalism work and his service to the community.
As someone who studied journalism as an undergraduate and has practiced it the past few years in different roles, I know what the passion journalists have feels like. However, as someone who has decided to pursue a career in public relations and is finishing up a Master of the Arts degree focused in PR, I also understand the passion and excitement that comes with developing campaigns, working on something new and different each day, and devising strategies that will better our communities by effectively giving both our clients and publics a voice — and John Carlin has made his community a better place for years. Congratulations, John, and best of luck from Relatively Journalizing.