Friday, June 13, 2008
Muddling Through the Blogosphere
Call it the blogosphere. Call it what you will, but there's no denying the impact of new media. If there's anything I've learned since re-emerging in the realm of blogs, it's that Web 2.0 has changed the Internet — and it will never be the same. Just find one blog directory — they have them for every demographic, for every profession and for every cause. There are millions of blogs out there! Just trying to sift through them all is overwhelming, and it'll make hours disappear and seem as though they were mere seconds. How can we best muddle through the blogosphere without drowning in it?
Step outside the blogosphere, and you'll find yourself bombarded by even more media than ever before online. Many experts in the field (the definition of expert in new media is about as blurred as everything else) say we're experiencing a brand new evolution of the Internet — Web 2.0, if you will. I think the Web will continue to evolve... we haven't seen the end of change. I was talking with my dad on the phone just a couple days ago about our first computer in the early '90s. It was a Tandy, running Windows 3.1. The Internet connection was dialup, and the browsers, e-mail clients and Web sites were rough around the edges. Not even 20 years later, here we have a virtually infinite amount of new media available at the speed of light if only our fingertips are willing to initiate contact.
We have streaming music and video, the age of YouTube has changed us forever, and everyone has a voice with blogs and personal Web sites. Staying connected with friends and family hundreds of miles away is possible with the multitude of social networking sites out there. Conversing with colleagues and professionals in your field is lightning fast. Arranging a weekend get-together with friends is as easy as sending a group e-mail, text message, or — for those who have embraced Web 2.0 — as easy as "tweeting."
So what's been the most significant impact the evolution of the Internet has had on your life? What aspects do you love, and which ones do you hate? What do think (or hope) is yet to come? One thing is for sure, the Web has been influential in the lives of the millennial generation.
Last night, I registered the blog with a few more directories, including some college and public relations-related networks. Check the "Registered With" links at the bottom of the sidebar to the right to see some of the best networks. I'd also like to plug for our "Affiliates" as well, especially the Student Bloggers site. It's a heckuva project headed up by a good friend of mine, and it's a great resource for finding other bloggers within the realm of academia. Getting the word out about all the good blogs out there is important because it's only through a two-way symmetrical model of communication that we can solve problems, get our ideas out there, and establish beneficial relationships.
I developed a draft coding sheet and starting working on the pilot test survey for the market research project today, so I'm just waiting on some additional information and the go-ahead from the boss man to finalize everything and get ready to launch the pilot test. Hopefully, all goes well, and the project will be a success before we know it!
Off to catch Iron Man (finally!) tonight before it's out of the theaters. I've heard good things, so I'm pretty excited!