Monday, June 16, 2008
Adventures in Promotion and Puddles
Today's adventure in PR — more market research and some preliminary work for promotions of an up-and-coming hip-hop artist. The guy you see in today's banner is El Prezidino, a.k.a. Demetrius Doss. He's also a former Marshall wide receiver. If you like what you hear on his MySpace page and you'd like to book him, then let me know! I'm getting some experience now in how to promote an artist such as Dino because I've been getting club contact info for nightclubs in the Twin Cities (Minneapolis and St. Paul area). I'm sure we'll have Dino puttin' it down up there soon! Have you had experience promoting artists in your work? What techniques do you find useful? As a music listener, what are things that would persuade you to listen to a new artist? As far as the rehabilitation center project goes, we've determined what we still need to iron out with the center, and I've contacted the Department of Rehabilitation Services to ask for some of their data to help with determining market shares.
Today's links — Two pages from CNN Money and one from the Chicago Tribune. First up, some Steve Jobs news and speculation. Then, word on how one company has used Facebook to help employees become more connected, efficient and creative. Lastly, but certainly not least, how technology fanboys (and fangirls), especially bloggers, can be key to making or breaking a product's launch and success.
Today's story — If you didn't notice already, the scenery behind Dino's mug in today's banner is none other than the New River Gorge, directly below the New River Gorge Bridge in Fayetteville, W. Va., the largest steel arch bridge in its hemisphere. Yesterday was Father's Day, and I made the venture back to West Virginia to visit ol' Dad. It was a good visit, filled with KFC and good conversation. I truly think I have a great father, and think it would be the ultimate showdown of ultimate destiny if my dad fought Evan's dad. Seriously, what if they teamed up to rid the world of all evil?
Anyway, after the family visit, I went to see an old friend who just returned from working and studying in South Korea for a year. So, myself, Clark and Shari decided to go driving around enjoying the scenery of the New River throughout Fayette County. Miles of curvy, beaten roads later, a seemingly mediocre puddle loomed in front of us.
"Bet you won't drive through that puddle!" Shari dared me.
So, I floored it — and drove through the... pond. Turns out the small body of water was a bit deeper than it had appeared upon first sighting it, and my car drops down inside the water about halfway up to the passenger side doors. Water sprays and hisses underneath and around the car, and hydroplaning ensues. A rustic, splintered old fence approached, ever closer. Time seemed to move in slow motion, and all I could see was the fence. I steered with the hydroplaning enough to gain control, then hit the brakes and steered away from the fence just in time, missing it by mere inches. Shari and Clark laughed hysterically, barely able to breathe — I was not quite so amused... until I had to laugh at how hard they were laughing.
The night would not end without one more misadventure, however. Coffee was on our minds, and all of the small-town cafés in Fayette County seemed to be closed. McDonald's was packed — the drive-thru line was out into the street. So, we settled on Wendy's. We ordered two coffees, one with room. We were third in line, one car already at the window picking up food, another behind it before it would be our turn. Ten minutes passed. The seemingly obese drive-thru worker was angrily scolding someone else inside the restaurant. Then, a truck pulls up behind us and starts ordering. The drive-thru chick gets pretty rude with her, tells her that because she wanted to customize her order (get a larger drink instead of the standard combo-size drink) she would have to do it all over. Some arguing ensued, but eventually everything was figured out. At this point, the car already at the window got their food, reviewed the bag's contents, and handed it back. Geez! Come on, already!
Another five minutes passed, and no one had moved. By this time, there were six cars behind us, and now the Wendy's line was out into the street. I was getting impatient, but I hadn't done anything stupid — yet. Well, just before I could, Shari leans over and lays on the horn. At this point, a girl driving the car in front of us sticks her head out and turns around, facing us. She mumbled something in a harsh tone at us, but all I could hear was, "My eyes are crossed, my hair is dirty, my glasses are six inches thick, there are holes in my shirt, and I didn't finish high school!" I was later informed that she said something about if we had ever worked in fast food then we would know how difficult it is — I've worked in fast food, thank you very much, unfortunately ugly redneck chick. In high school, my first job ever was working at an A&W Restaurant. Pretty difficult. Yep. Flip, flip, flip, drop in grease, drop in grease, assemble parts on a bun (using a posted step-by-step list), push button, take money, give change, rinse, repeat. Oh, and I mopped some floors. It's not rocket science. For more on that, see an earlier column I wrote.
Long story short, we drove off without getting our coffee, and some other cars followed us out... when we drove away, that front car was still there, waiting. Shari and I would later get coffee at the Tamarack travel plaza on our way back to Virginia. The travel plaza there had a Starbucks, and it was entirely staffed by Czechs, one named Ekon, whom I had to inform Shari was not the rapper she likes named Akon.